About Us

For over 30 years D’La Colmena has delivered traditional Mexican flavors and foods to the Pajaro Valley. We offer a great variety of products in our grocery department, in-house made tortillas, and our Panaderia which produces pan dulce (sweet pastries) fresh every morning.

Our meat counter offers the highest quality selections of fresh beef, pork and seafood at a price and a cut to suit your budget.

We look forward to serving you with the quality, honesty, and kindness that distinguishes us.

Community Involvement

As shoppers at De La Colmena bring their baskets to the check-out stand, they relish in the fact that they’re helping out local businesses and giving back to their community.

As a member from the Pajaro Valley Chamber of Commerce in Watsonville,  Manuel Gonzáles uses his business to assist others, even competitors. His philosophy is simple: Helping other businesses gets more people shopping, which generates revenue for all local businesses.